The Perfect Combination of SEO, SEM, and other tactics to maximize YOUR web results

By Adam McFarland

What Adam's Clients say:
"A true Search Engine Optimization expert specializes not only in search, but also in business and people. Adam McFarland is the best there is when it comes to understanding both the online and offline goals of a small business and translating them into simple, tangible steps toward sustainable success via search on the web - Just ask the many satisfied clients of mine that I have personally referred to him."

- Anthony Putignano, Owner - Xonatek LLC

---

"We worked with Adam and Pure Adapt so we could implement SEO changes in-house. In preparation for our report, Adam researched our company, our website, and our competition thoroughly as he prepared his report. The report hit on all key areas and was organized in a fashion that made implementing the recommendations clear and easy-to-follow. It was written in a personal and conversational style - it made reading and understanding the report easy and enjoyable. More importantly, now almost four months later, we are starting to see positive results from the SEO changes that Adam suggested!"

- Tricia Hartigan, Vice President of Marketing - Webmail.us

---

"Adam is a genius when it comes to search engine optimization. He understands all the technological and coding details that will improve your site's performance, and walks you through the process for improving your site step by step. Besides cleaning up the coding of my site, Adam provided me with great ideas for improving my marketing strategy, as well as finding many appropriate linking partners. Adam has been incredibly responsive - quickly answering any questions I have had (and I usually have lots of questions). I have not yet incorporated all of Adam's suggestions, but after putting many of his suggestions to work, I have seen the number of visitors to my site double in just one month. Adam definitely gives you more than he promises."

- Nancy Wile, Owner - YogaTG

Who is the book for?

Are you starting your first website and are unsure how to market it?

Have you unsuccessfully tried to market a site in the past?

Are you looking to expand your marketing plan?

Are you trying to find more low-cost ways to drive traffic and sales to your site?

Have you had trouble turning traffic into sales?

Unless your name is Mark Zuckerberg (founder of Facebook), you probably answered 'yes' to one of those questions :)

Anyone who wants to increase their results on the web is the perfect candidate to read the book. All of the techniques presented in this book I have successfully used on either my sites or my clients' sites. They have worked for 19 year old college students with a marketing budget of $0, they have worked for large corporations with hundreds of employees, and if you apply yourself they will work for you too.

What's Covered in the Book?

The book is designed to be a quick read (less than 80 pages) so that you can read it on a Saturday and begin implementing it on a Sunday. But that doesn't mean it's short on content. It covers each of these topics in detail:

• How search engine rankings are determined
• How web advertising works
• How to perform correct keyword research for search engine optimization (SEO) and search engine marketing (SEM) and use it to identify opportunities in your industry
• How to perform a competitive analysis to learn what your competitors are doing to get traffic
• On site search engine optimization advice to ensure search engines can understand your site
• Site structure recommendations so search engines can find and properly index every page of your site
• Common SEO mistakes and how to permanently correct them
• Why you need more incoming links to your site
• Proven techniques you can use to promote your site to increase search engine ranking, drive more traffic, and increase sales
• Instructions on how to set up web analytics software to track key metrics
• Strategies for increasing your conversion rate to increase sales without getting more traffic
• and much, much more...

Why Listen to Me?

Several years ago when I was in college I launched SportsLizard.com during my summer vacation. Most of the initial marketing I did failed, and I needed a way to drive traffic to my site without spending any money. So I became fixated on SEO and began immersing myself in anything I could find related to it. I read e-Books, listened to podcasts, subscribed to newsletters and blogs, and downloaded software. I made a lot of mistakes, and things that should have taken 3 months took a year, but slowly but surely, I refined my technique and it started working. SportsLizard began getting substantial traffic and eventually became a profitable business. The site has since gone on to win Honorable Mention in the Microsoft Start Something Awards and be featured in the February 2006 issue of Tuff Stuff Magazine.

In early 2006, I began writing SEO related articles to share with others the techniques that had been working for me. I figured I'd help some people out and get a few links back to my sites from it. What I didn't plan on was establishing myself as a quasi SEO expert. I started getting flooded with questions from site owners looking to better their SEO efforts, and I always did my best to help them out. I also started getting offered small SEO consulting jobs from site owners who would rather pay for SEO and focus their efforts elsewhere. I have since been published in popular SEO newsletters such as SiteProNews, SiteReference, and Entireweb, and then syndicated many times over on other SEO related sites, blogs, and newsletters.

And from all of that came the birth of Pure Adapt, Inc - a web design, development, and marketing firm located in Albany, NY. We spend a little more than half of our time running sites that we own (like SportsLizard) and the remaining time is spent doing web development and marketing for clients through Faceup. This differentiates us from our competitors because we actually practice what we preach. We run a handful of sites, some more successful than others, and we experience the same trials and tribulations as you do. And because we work through problems and come up with solutions for ourselves, we are better able to recommend successful solutions to others.

Each and every day I still read several newsletters, websites and blogs related to SEO and web marketing because I want to understand what's going on in the industry so that I can best position my sites and my clients' sites for success. Online marketing and SEO takes a lot of time and patience and you will make mistakes. My goal with this book is to teach you what works and how to make it work so that you don't have to make the same mistakes that I did.

Download NOW for FREE